Privacy Policy and Cookie Statement
Privacy Policy
Last Updated: May 26, 2024
Introduction
The Sleeping Bear’s Lair, which is also referred to in these terms as "we,", "us," "our," or "1074 PHM, LLC" values you as our customer and recognize that privacy is important to you. We are committed to protecting your personal information. This Privacy Policy outlines our practices regarding the collection, use, and disclosure of your information.
What does this Privacy Policy Cover?
This Privacy policy describes:
- How and what type of personal information we collect and use.
- When and with whom we share your personal information
- What choices you can make about how we collect, use, and share your personal information
- How you can access and update your information
Information We Collect
When using our website and associated tools and services, we may collect the following types of personal information:
- Name, username, email address, telephone number, and home, business, and billing addressees (including street and postal code)
- Government-issued Identification required for booking or identity verification, such as driver’s license, government redress numbers, and country of residence (for travel insurance purposes), and for vacation property owners, tax identification number
- Payment information such as payment card number, expiration date, billing address, and financial account number
- Travel-related preferences and requests such as favorite destination and accommodation types, and special dietary and accessibility needs, as available
- Loyalty program and membership information
- Birth date and gender
- Geolocation Images (including facial photographs), videos, and other recordings
- Social media account ID and other publicly available information
- Communications with us
- Searches you conduct, transactions, and other interactions with you on our online services
- The searches and transactions conducted through the platform
- Data you give us about other people, such as your travel companions or others for whom you are making a booking
- Information we receive about you from third parties such as our business and affiliate partners and authorized service providers which may include updated contact information, demographic information, interests, and purchase history, which we may add to your account or profile and use for market research and analysis
We collect personal information when:
- You provide us the information
- We collect it automatically
- We receive it from others
- When you make a booking, send an inquiry, or contact us
When you use our website, we may automatically collect the following types of information from your device:
- IP Address
- Device Type
- Unique device identification number
- Internet browser-type (such as Firefox, Safari, Chrome, and Internet Explorer)
- Internet Service Provider
- Operating System
- Mobile Carrier
- How your device has interacted with our online services, including the pages accessed, links clicked, trips viewed, and features used, along with associated dates and times
- Details of any referring website or exit pages, as well as general geographic location (such as at the country or city-level)
We collect non-personal information when:
You access our website. We may do this through automated technology such as cookies placed on your browser, with your consent where applicable. We also receive information from business partners and other third-parties (such as Google Analytics), which help us improve our platform and associated tools and services, potentially detect and investigate fraud, and more effectively market our services. Examples of this information include operating system, IP address, and browsing behavior on our site.How We Use Your Information
We use the information we collect to:- Provide and improve our services
- Process transactions and send order updates
- Respond to customer inquiries
- Send promotional emails (if you opt-in)
- Analyze site usage to enhance user experience
Sharing Your Information
We do not sell, trade, or otherwise transfer your personal information to outside parties except to trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We share your personal information as described below and in the Privacy Statement, and as permitted by applicable law.
- Third-party service providers. We share personal information with third-parties in connection with the delivery of services to you and the operation of our business (for example, to provide credit card processing, customer service, business analytics, and fraud prevention and compliance services, and to serve you with advertising tailored to your interests). These third-party service providers are required to protect personal information we share with them and may not use any directly identifying personal information other than to provide services we contracted them for. They are not allowed to use the personal information we share for purposes of their own direct marketing (unless you have separately consented with the third-party under the terms provided by the third-party).
- Travel Suppliers. We may share personal information with travel-related suppliers such as hotels, airlines, rail, car-rental companies, insurance, vacation-rental property owners and managers, and where available, activity providers, who fulfill your booking. Please note that travel suppliers may contact you to obtain additional information if and as required to facilitate your booking or to otherwise provide the travel or associated services.
- Other Third-Parties. If you access certain features like Facebook’s “Like” button or a single sign-on that allows you to login with your social media credentials to our online services, you will share information with the third-party, like a social media company, such as the fact that you have visited or interacted with us. For more information, see our Cookie Statement, included below in this Privacy Statement. The third-party provider may combine this information with other information they have about you. The personal information shared will be governed by the third-party provider’s privacy policy (including any personal information we may access via the third-party provider). The third-party providers should inform you about how you can modify your privacy settings on their site.
- Legal rights and obligations. We may disclose your personal information to enforce our policies, or where we are permitted (or believe in good faith that we are required) to do so by applicable law, such as in response to a request by a law enforcement or governmental authority, in connection with actual or proposed litigation, or to protect and defend our property, people and other rights or interests. We may also share your personal information pursuant to a subpoena or other legal request, or as necessary to remit certain taxes in the course of processing payments as required by law or legal process.
Security
We implement a variety of security measures to maintain the safety of your personal information. While no company can guarantee absolute security, we do take reasonable steps to implement appropriate physical, technical, and organizational measures to protect the personal information that we collect and process. However, no method of transmission over the Internet or electronic storage is 100% secure.
Record Retention
We will retain your personal information in accordance with all applicable laws, for as long as it may be relevant to fulfil the purposes set forth in this Privacy Statement, unless a longer retention period is required or permitted by law. We will deidentify, aggregate, or otherwise anonymize your personal information if we intend to use it for analytical purposes or trend analysis over longer periods of time.